Archives: Episode

As full-time professionals in the wedding industry, it's easy to attribute our hardships and struggles to a flailing economy, the quality of our work, our (lack of) sales & marketing skills, or even national politics. But as we learn from Fabio Miglio (named 2021 Europe's Best Wedding Photographer by Way Up North), our experiences here…

In this day in age of countless online resources and tools at our fingertips, do engaged couples still need a wedding planner? And if you're a wedding creative, what are wedding planners looking for when they're building their creative team to help bring their clients' vision to life? Kelly Seca of Gifted Events joins us…

How do you start your business when you've got no portfolio, no industry connections, and you find yourself in a market that's just overflowing with talent? Andre Brown of the Bokeh Photo Summit knows a thing or two about starting from the ground up, and is now one of the most decorated, celebrated, and sought-after…

“Some people are so consumed and pre-occupied with their product, that they forget the EXPERIENCE is a part of that product.” Our good friend Ben Davis dropping GOLD on this episode with the Focused AF crew. Learn how he attracts and serve his high-end luxury clients, while juggling his VERY busy family life. You can…

The secret to getting more bookings isn’t being everything to everyone. As you’ll learn in this episode, we all have an ideal client that our brands are best equipped to serve. And if you can be everything to just a few select customers in your market, this secret alone should keep you busy, profitable –…

If you think that being a wedding photographer in this day in age is hard, try being a wedding filmmaker! We won’t argue it’s been a strange year for most of us, where it’s easy to blame the economy and newbies racing to the bottom of the barrel. Despite this, Jonathan of 4k Wedding Films…

Taylor Jackson is a husband, dog-dad, world-traveler, photographer, educator, and pizza-connoisseur. In this episode, we learn how he keeps his creative energy up, year-in and year-out, even after having done over 1000+ weddings in his career. You can check him out here: IG: @taylorjackson YouTube: https://www.youtube.com/@TaylorJacksonPhoto

“I never signed up to be an influencer.” “I never signed up to be a content-creator.” “I signed up to create pretty things….and that’s it.” When you signed up to be a business owner in the wedding industry, you signed up to do whatever it takes to get people to fall in love with your…

On this episode, we continue to share some of our sales & marketing tips/strategies that have allowed us to attract/book new clients during an otherwise slow(er) year.

On this episode, the Focused AF cohosts join Ben on his weekly live, to talk about their recent influx of inquiries and bookings. We share some tips/strategies that have helped our brands continue to book clients during this otherwise strange time for other business owners.