The secret to getting more bookings isn’t being everything to everyone. As you’ll learn in this episode, we all have an ideal client that our brands are best equipped to serve. And if you can be everything to just a few select customers in your market, this secret alone should keep you busy, profitable – but most importantly, avoid burnout in a long, successful career.

Today’s drink is an Apricot Sour:

– 2oz apricot brandy

– 2oz sour mix (lazy, I know)

– Top off with ice and enjoy!