Podcast: The Focused AF Podcast

The secret to getting more bookings isn’t being everything to everyone. As you’ll learn in this episode, we all have an ideal client that our brands are best equipped to serve. And if you can be everything to just a few select customers in your market, this secret alone should keep you busy, profitable –…

If you think that being a wedding photographer in this day in age is hard, try being a wedding filmmaker! We won’t argue it’s been a strange year for most of us, where it’s easy to blame the economy and newbies racing to the bottom of the barrel. Despite this, Jonathan of 4k Wedding Films…

Taylor Jackson is a husband, dog-dad, world-traveler, photographer, educator, and pizza-connoisseur. In this episode, we learn how he keeps his creative energy up, year-in and year-out, even after having done over 1000+ weddings in his career. You can check him out here: IG: @taylorjackson YouTube: https://www.youtube.com/@TaylorJacksonPhoto

“I never signed up to be an influencer.” “I never signed up to be a content-creator.” “I signed up to create pretty things….and that’s it.” When you signed up to be a business owner in the wedding industry, you signed up to do whatever it takes to get people to fall in love with your…

On this episode, we continue to share some of our sales & marketing tips/strategies that have allowed us to attract/book new clients during an otherwise slow(er) year.

On this episode, the Focused AF cohosts join Ben on his weekly live, to talk about their recent influx of inquiries and bookings. We share some tips/strategies that have helped our brands continue to book clients during this otherwise strange time for other business owners.

Managing a wedding business that does 400+ events a year is no small feat; but that is exactly what Fernando Serrano and his partner do at Blanc Noir Event Group. Learn how he leverages his time, charm, and relationships to maintain one of the busiest and most successful entertainment companies we know. Also, learn some…

“Fundy Designer software saves marriages, one photographer at a time.” That’s our story, and we’re sticking with it. As longtime users of Fundy’s software, as well as patrons of his infamous Fundy parties in Vegas, we’re incredibly honored to now consider Fundy a colleague and friend. In today’s episode, learn a little bit more about…

It’s not easy being a full time mom, wife, and full time wedding photographer. As a way of reclaiming some work-life balance back to her growing family, Gricel Rivera transitioned to studio work during the pandemic and never looked back. In this episode we talk about: How she transitioned from weddings to portraits in her…

When Ben & Karis decided to host a summit, we knew it wasn’t going to be easy nor perfect. In this episode, we recount all the lessons and victories that we picked up along the way, and how they’re going to improve their next conference.