Podcast: The Focused AF Podcast

Every time you snap a photo, ask yourself this (and be honest): are you doing it for the clients, or are you doing it for yourself, your brand, or your portfolio? As artists and business owners, we all have our own reasons for doing things the way we want to do them. But at the…

In today’s episode, we are joined by our very good friends Moses & Steph of Moses Cruz Photography, another husband-and-wife wedding photography duo who loves cheeseburger sliders and escape rooms as much as we do! In this episode, we talk about how they started their photography journey with a modest $60 job, transitioned into second…

ode Is business really slow, or is it our imagination? In this episode, we explore the state of the wedding industry as it currently exists in this “post-COVID” world. If there’s a slowdown in your business, we explore some of the reasons why and how we can possibly “fix” them. We revisit some of the…

Here’s an industry secret that very few talk about: one can actually second-shoot their way to a full calendar and eventually into an incredibly successful career. Join our interview with Nathan Desch today as we talk about: 1. How newcomers and veterans can transform themselves into more attractive candidates for hiring primaries and studios. 2….

How do you affirm, celebrate, and serve the LGBTQ community in the wedding industry, the right way? What’s “Rainbow-Washing”? How can we do better? Meet Rylan, an openly trans wedding photographer who stopped by the podcast studio to share his thoughts about all of these LGBTQ topics, and a whole lot more. Wanna learn more…

It’s a common misconception that referrals come solely from happy customers; however this mindset overlooks a huge swath of potential referral opportunities that are sitting right in front of us. In this episode, we explore all the ways we can leverage what we do, in order to get everyone to shout our names from the…

Work less, earn more. It’s the American Dream, right? Well, not so fast. In today’s episode, we take a deep dive into starting, growing, and managing an associate brand. Karis & Ben started their associate brand, Pearl Paper Studio back in 2013, and have since grown their team to 14 photographers, documenting over 80+ weddings/year…

On today’s episode, we are joined by Emily Rochotte, a social media strategist and professional blogger who shares with us some of her tips & tricks on creating a marketing strategy in today’s quickly-changing wedding marketplace. We also talk about outsourcing, ChatGPT, and even a phenomena known as “Posting & Ghosting” (and a million reasons…

As business owners, we are always looking for ways to make our lives a little easier, earn more revenue, and run our businesses a little more efficiently. This is where AI comes in. Over the past couple of years, AI has completely transformed the landscape of the wedding industry, especially in the wedding photography space….

Mike Zawadski is a wedding photographer based out of Northern NJ. Listen to his inspirational story of hitting rock bottom, then eventually climbing to the top through perseverance, hard-work, and finally surrendering to his destiny and role in this world. We also talk about building an associate team, his best marketing tips, and the importance…