24: BONUS HOLIDAY EPISODE – Year End Wrap-Up and 2024 Goals
No season would be complete without a boozy, ugly-sweater party to wrap up our first year as podcasters! In this episode, we recount some of our favorite moments this year, and what we’ve got planned for next year. With that being said, are you guys Focused AF for 2024? Sound off in the comments below!
23: Episode 023 – Ken Pak
Ken Pak is an industry veteran who injects his special brand of humor and perspective in life, photography, and everything that he does. Learn about his life-long journey to finding his voice as an artist, how industry awards have shaped his trajectory over the years, and why you should always be on your best behavior...
22: Episode 022 – Tori Kelner
Tori Kelner is a branding expert who shares with us how her personal brand has allowed her to attract her dream clients on autopilot, and how she leverages this branding in her business. We also learn about her love of Britney Spears, Harry Potter and fluffy socks (all the stuff we love as well!). *Editor’s...
21: Episode 021 – Andrea & Richard Flores
In today’s episode, learn how Andrea & Richard Flores grew their little photography passion into a full-fledged, full-service photography studio, allowing them maximize their revenue-per-client and balancing a hectic home life with 3 kids and 50 chickens! Today’s drink is a salted-caramel apple cider old fashioned – 1 dash angostura bitters – 1 tsp salted...
20: Episode 020 – Wedding Planning Tips for Couples & Vendors (Part 2)
We continue our talk about finding/hiring the perfect photographer, the power of print, and how we can pro-actively get ahead of venues/bridal attendants who go rogue!
19: Episode 019 – Wedding Planning Tips For Couples (Part 1)
This episode is for all the brides & grooms! (and also the vendors who love ’em). These are all the tips that you’re not going to find on TheKnot, WeddingWire or a Google search. In this episode, we talk about finding the perfect: Venues Hair & Make-Up Artists Videographers What are some of the hallmarks...
18: Episode 018 – Marvin Flavien
If you’re not leveraging video in your marketing, you’re missing out on a HUGE opportunity to reach your audience in a powerful and impactful way – and Marvin Flavien tells us why. Marvin will also be sharing the stage with us at the Focused AF Summit next January 11th, and you can get tickets here:...
17: Episode 017 – Let’s Talk Pricing!
“How much should I charge?” It’s one of the most commonly asked questions, especially for newcomers and transplants alike. As we discuss in today’s episode, sometimes it’s not so simple as seeing what others are charging in your market, and then simply going from there. When it comes to pricing yourself properly, it’s not just...
16: Episode 16 – Nikisha King
In today’s episode with Nikisha King, we talk about the importance of having the right people around you, having the right mindset, and having the right systems and processes in place to help you succeed in your business, while serving your clients (and others around you) in a meaningful way. Nikisha will also be sharing...
15: Episode 015 – Serving Your Customers
Remember that moment during the initial consultation where you promised the clients that you’d always go “above-and-beyond” for them, and that your customer service is probably the best thing since sliced bread? Did you really mean it when you promised them all those things? Or do you find yourself waving your contracts in their faces...
14: Episode 014 – Let’s Talk About Traffic & Bookings
How’s everyone doing with their inquiries and bookings? In today’s episode, we get into some real talk about what’s been working for us and the 4 photography brands that we have between us. As you’ll learn – not only do we all get our inquiries in very different ways, our clients book us for all...
13: Episode 013 – Prioritizing Your Clients Over Your Portfolio
Every time you snap a photo, ask yourself this (and be honest): are you doing it for the clients, or are you doing it for yourself, your brand, or your portfolio? As artists and business owners, we all have our own reasons for doing things the way we want to do them. But at the...